Before i Zains price wars i predicted a 12billion PBT....

So i agree with your new prediction

Did u say affected for th last one month, then why is it that it becomes so important.

Oh Ye of little faith!

Good brains here! and i hear the gvt pockets are growing thinner so a meeting to reverse the rough play could be in the offing.

I now have major doubts about how much Zain (and others) are going to eat into Safaricom's market share. Yes, Safaricom's profit may plummet, but market share will remain constant, or even edge up. Have you seen their new strategy? Its called COPYCAT. Safcom just waits for other market players to come up with new products and they just follow suit. Don't get me wrong, it's pretty darn effective. They just sit by the radio and wait for a rival's announcement, then just mirror it a week later. What did they do when Zain reduced call rates? Or for international call rates? And I bet if Zain launched 3G with dirt cheap data rates, Safcom will do the same. Effect? No gain for any of Safaricom's competitors. I think it is a brilliant strategy. Zain, yu and Orange are bound to get frustrated by any avenue they try. How long can these games go on? Forever, I hope. Cause this wars have been smashing for the consumer.

I tend to disagree with those who think zain wont dent safcoms market share!!

Zain plans to roll out 20,000 zap outlets by the end of next year which is more than safcoms 17,500.. Now with zap being cheaper MPESA will surely be hit...

Zain plans to roll out 3G by the end of this year which will increase competition in this space and limit safcoms ability to increase market share

Bob colymore said he will not sustain the calling and texting price wars to maintain shareholder value... So the moment all these promotions end safcom will begin to lose even more market share....

Lets not assume zain is the only player here... I've been observing Essar's YU and they are also hell bent on increasing market share...


In a near saturated market I have no idea where safcom will increase there market share unless they expand outside kenya or turn into an IT company or bank

Oh so you call these dreams??? I wish you were there when safcom intended to steal kencells market share by introducing prepaid calls...

I hope you dont think Renee Meza doesnt value his job enough for him to start blowing hot air....

Anyways we'll talk again in 5 years

@guru, though Zain (Bharti Airtel) plan to spend billions, am afraid they may not deliver. Safcom may post good 1H results , but full year results may be affected. However, their market share may not reduce significantly.

While Bharti Airtel (in India) uses its high subscriber numbers to stay on top at low call rates, the same shall also apply to Safcom here at home. At the end of the low call season, only Safom may be smiling all the way to the bank. By the time the dust settles, as the PS warned, some operators may close or be sold or resold to other parties. IMHO.

bado ni Kesho.. unless Mr Bob Call-him-more decided otherwise..
Time to restore "Niko na suffering-com" back to original factory settings. ..new advert is a nice touch.. wonder how much scangroup made from it.

year, it's tommorow.