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Statistics on usage of social networks
Eddy
#1 Posted : Friday, March 19, 2010 3:05:48 PM
Rank: Member


Joined: 7/20/2006
Posts: 277
Curious about stats on usage of social networks in Kenya. figures on western usage look deceptive, have a look at this........ http://www.bnet.com/2403...1.html?tag=content;col1

muganda
#2 Posted : Friday, March 19, 2010 8:08:43 PM
Rank: Elder


Joined: 9/15/2006
Posts: 3,905
Interesting; but perhaps you may relate better to DigitalKenya findings recently published in Kenya ICT board site
http://www.ict.go.ke/ind.../104-in-sed-cursus-orci

Sample 1421 internet users from Kenya who use social sites:
facebook 89%
Hi5 38%
Twitter 37%
Linkein 30%
YouTube 30%

Seems PKukubo and his team are doing some good work...
Eddy
#3 Posted : Saturday, March 20, 2010 6:23:16 PM
Rank: Member


Joined: 7/20/2006
Posts: 277
@muganda,
Thanks for your input i mainly wanted the demographic segmentation. What age groups and their percentages are really on the social networks and what impact do this stats have on marketing?
sparkly
#4 Posted : Sunday, March 21, 2010 7:53:20 AM
Rank: Elder


Joined: 9/23/2009
Posts: 8,083
Location: Enk are Nyirobi
Active users between 12-28. Most active users between 20-24. My thoughts
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