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Shak
#1 Posted : Monday, February 27, 2017 12:40:54 AM
Rank: Elder

Joined: 2/22/2009
Posts: 2,449
Location: Africa
Government will no longer advertise through private media outlets but will only do so on my.gov; the new official government newsapaper. Major loss of revenue for our two major media houses since the inserts will be placed in the star and people daily.
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alotoftalk
#2 Posted : Monday, February 27, 2017 1:33:44 AM
Rank: Member

Joined: 8/27/2015
Posts: 138
Location: Harare
Shak wrote:
Government will no longer advertise through private media outlets but will only do so on my.gov; the new official government newsapaper. Major loss of revenue for our two major media houses since the inserts will be placed in the star and people daily.


This is a strategy bound to fail. What's the need of advertising if you're not getting the widest coverage?
Investment philosophy development in progress...
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Swenani
#3 Posted : Monday, February 27, 2017 7:48:11 AM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
The idea of media depending on government adverts for revenue haileti shangwe kapsa
If Obiero did it, Who Am I?
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B.Timer
#4 Posted : Monday, February 27, 2017 9:14:42 AM
Rank: Veteran

Joined: 5/31/2008
Posts: 1,076
alotoftalk wrote:
Shak wrote:
Government will no longer advertise through private media outlets but will only do so on my.gov; the new official government newsapaper. Major loss of revenue for our two major media houses since the inserts will be placed in the star and people daily.


This is a strategy bound to fail. What's the need of advertising if you're not getting the widest coverage?

Government ads are more of infomercials as opposed to ads for commercial gain.
Dunia ni msongamano..
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watesh
#5 Posted : Monday, February 27, 2017 10:44:51 AM
Rank: Veteran

Joined: 8/10/2014
Posts: 992
Location: Kenya
This move by the government is bound to fail. They wont get as many eyeballs as the Daily Nation or Standard.
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Swenani
#6 Posted : Monday, February 27, 2017 11:25:41 AM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
watesh wrote:
This move by the government is bound to fail. They wont get as many eyeballs as the Daily Nation or Standard.


Why will it fail, most of the guys who apply for government contracts are usually based in urban centres where The-Star and People daily are easily accesible.

GoK advertising especially procurement is to comply with the law not to reach wide coverage of bidders as the cartels are usually aware of the opportunities even before advertising
If Obiero did it, Who Am I?
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mkeiy
#7 Posted : Monday, February 27, 2017 12:17:52 PM
Rank: Member

Joined: 1/27/2012
Posts: 851
Location: Nairobi
Swenani wrote:
watesh wrote:
This move by the government is bound to fail. They wont get as many eyeballs as the Daily Nation or Standard.


Why will it fail, most of the guys who apply for government contracts are usually based in urban centres where The-Star and People daily are easily accesible.

GoK advertising especially procurement is to comply with the law not to reach wide coverage of bidders as the cartels are usually aware of the opportunities even before advertising


@Swenani! Applause Applause Applause
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kaimbaga2012
#8 Posted : Monday, February 27, 2017 1:35:56 PM
Rank: New-farer

Joined: 10/25/2011
Posts: 67
Swenani wrote:
watesh wrote:
This move by the government is bound to fail. They wont get as many eyeballs as the Daily Nation or Standard.


Why will it fail, most of the guys who apply for government contracts are usually based in urban centres where The-Star and People daily are easily accesible.

GoK advertising especially procurement is to comply with the law not to reach wide coverage of bidders as the cartels are usually aware of the opportunities even before advertising


Very true
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Sober
#9 Posted : Monday, February 27, 2017 2:46:10 PM
Rank: Elder

Joined: 11/27/2007
Posts: 3,604
The dailies will lose out on the revenue associated with govt related paid articles.
African parents don't know how to say sorry.. the closest you will get to a sorry is a 'have you eaten'
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Rahatupu
#10 Posted : Tuesday, February 28, 2017 7:40:39 AM
Rank: Veteran

Joined: 12/4/2009
Posts: 1,982
Location: matano manne
Radio has by far the widest coverage. Print media coverage is confined to a few urban centres.
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