Hold your horses, there are better shares to invest in (not buy) out there.

Haha. I see what you did there..

Just wondering. Is KQ a dead airline that we're holding onto due to sentimental values?

I have a Ghanaian-British friend who used to work in Kenya for a multinational before he went back to London. He was very fond of KQ because it was the best african airline brand in his mind.

We spoke the other day on phone and KQ came up. To his surprise, it was Kenyans on social media that were bashing KQ the most while he thought we would sympathetic towards KQ, our national heritage.

But maybe it's time to say goodbye. The competition especially from the Arabian airlines is too hot for most airlines around the world to compete with plus their countries subsidize fuel and give them priority in their airports. From the incentives, it is more cost effective for an Emirates plane to fly back home than park at Heathrow or use a hangar there for example.

The second thing I'm wondering is, why would KQ want to go to the US? Does it make any sense cost-wise? Granted, the Kenyans there will use it but do they realise just how extremely competitive and expensive the US is? Do they realize how poor KQ is in service provision yet service is the only key to the US market?

I will buy...lots of it.

Take a step back and ask yourself what investment strategy you are using.

Have you ever flown a US airline? KQ is far better.

@impunity KQ shall post a profit in its H1 results set for release in November. Thats all I can say

@2012 US airlines are pathetic in terms of service. Most are consistently ranked by American consumers as among the most hated companies. Where they thrive on is pricing. They are relatively cheap, but you get what you pay for.

What should worry KQ (that seems to excite them) is direct flights to the US as this brings in another competitor, these cheap American Airlines. Unless KQ changes its pricing policy it will be unable to compete with them on the route and they may even cannibalise the business KQ gets through the sky alliance- where passengers book trips to/ from the US through the alliance members eg KLM and KQ transports them to/from Amsterdam or other European cities from/to Nairobi - for a slice of the fee.

More doom for KQ
China Southern Airlines has launched a direct flight between Guanghzou and Nairobi 3 times a week.
The airline has ended the code sharing business it had with KQ for cargo business and will be doing this on its own.
Passenger business however still remains.
We all know the volume of cargo business Kenya does with china compared to passenger

They could change the offer and go business. Say NB MBS two way something like 40K for those who have money and in that case provide world class service. There have been many companies moving towards that route. Of late is Air France which apart from the African market where it makes money (selling expensive tickets to Africans) its facing high competition from the gulf Airlines and so its trying to match the best Airline (business) Singapore Airlines but its still too far.
KQ can test such a thing in Africa and Kenya there are people who have money and are willing to spend a lot. I read that most companies make a lot from business class that Economy ! hope its true