Given the fall in beer purchases and the steady growth in spirits demand, its the right move in the foreseeable future? Spirits currently contributing 16% of sales and 12 of the overall earnings. I think it could boost their earnings. Canning hasn't caught up yet although I thought it was a brilliant move after the Mututho laws.
Am expecting a profit warning or steep drop in sales given the steep rise in beer prices which contribute 88% of their profits.
On a long enough timeline, the life expectancy of everyone drops to zero.