Mumias sugar has embarked on a very risky but high return venture if well executed.

The news I am getting is that one is just required to buy water worth 10k then you are given a fridge/cooler ....the way Coca-cola does it.

Some distributors are asking for a 2k registration fee....although I suspect these are just cartels exploiting the lack of proper communication from MSC.

If this strategy works Mumias water might win a very big market for it self.

Combined with the ethanol production I think Mumias might give a good return than most stocks in the coming years.

The launch of the water I believe has not been done officially the production started this year if am not wrong the potential for this business is huge.

I think with their new marketing strategy and their unique production system....where I think the water is produced using steam....MSC have a chnce of utilising their sugar distribution network to carve a niche for this new product.

As a new product line it was expected the return would be suppressed but going forward there is no reason why Mumias water shld not have a big chunk of the market.

Mumias has a very impressing supply chain which most water companies dont have....The extent of its reach and the Mumias brand will offer it the competitive advantage to calve a niche for itself.

I am not saying Mumias water will control the market...or beat dasani...on the contrary ...I think mumias will calve it own niche...it will depend on the positioning of the product.

Remember all these other ventures are a bi-product of sugar production. What they need to do is find a way of dealing with the dwindling harvest