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OLX- Marketing blitz
Rank: Veteran Joined: 11/17/2009 Posts: 2,040 Location: GA
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OLX marketing budget must now be nearing the 50 million mark with prime time ads on all tv stations they even now have a TV show. and its still offering FREE services 
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Rank: Elder Joined: 6/2/2011 Posts: 4,824 Location: -1.2107, 36.8831
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madollar wrote:OLX marketing budget must now be nearing the 50 million mark with prime time ads on all tv stations they even now have a TV show. and its still offering FREE services someone explain to me like a 2 years old, how does olx intend to recoup this investment in Kenya? Receive with simplicity everything that happens to you.” ― Rashi
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Rank: Elder Joined: 10/9/2008 Posts: 5,389
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Have seen that they are all over the world from the US, India, Australia, Argentina, SA, Nigeria etc Cant believe how cheap houses are in the US, much cheaper than in Kenya despite our incomes being soooo low. e.g. http://knoxville-tennessee.olx.com/wyndham-pointe-in-karns-master-on-main-level-iid-527135524http://trenton-michigan.olx.com/trenton-mi-wayne-county-home-for-sale-3-bed-2-baths-iid-527102926
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Rank: Member Joined: 4/20/2010 Posts: 412 Location: nairobi
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Hizo nyumba ni za plastic. A fair comparison would be if you identify houses built using stone/concrete. The only time you should be looking down on others is when you are helping them up.
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Rank: Elder Joined: 10/9/2008 Posts: 5,389
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mmarto wrote:Hizo nyumba ni za plastic. A fair comparison would be if you identify houses built using stone/concrete. Even closer here in SA in Jo'burg, Ksh 14m can get you a nice brick and mortar stand alone house in a nice area with big garden and pool, like this one: http://johannesburg.olx.co.za/a-fantastic-family-home-in-kensington-house-for-sale-in-kensington-from-realnet-bedfordview-and-edenvale-iid-524813458
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Rank: Veteran Joined: 11/17/2009 Posts: 2,040 Location: GA
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dunkang wrote:madollar wrote:OLX marketing budget must now be nearing the 50 million mark with prime time ads on all tv stations they even now have a TV show. and its still offering FREE services someone explain to me like a 2 years old, how does olx intend to recoup this investment in Kenya? This has to be one of the strangest business models considering its replicated worldwide how do they finance their operations even google big as it is some services have to be paid for .
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Rank: Elder Joined: 3/19/2013 Posts: 2,552
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I think they intend to eventually take a portion of the ads revenue from google and newspapers once the site becomes the go to place for ads.Something like a search engine for ads.
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Rank: Veteran Joined: 4/1/2009 Posts: 1,885
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don't they pay more taxes/rates/insurance etc than kenya...such that owning a house may be more expensive in the long run...in kenya the rates are next to negligent and insurance for houses isn't even widespread if at all...once you have a house here you are all set.
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Rank: Veteran Joined: 1/4/2010 Posts: 1,668 Location: nairobi
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mkenyan wrote:don't they pay more taxes/rates/insurance etc than kenya...such that owning a house may be more expensive in the long run...in kenya the rates are next to negligent and insurance for houses isn't even widespread if at all...once you have a house here you are all set. A south african beach house costs same as langata house. Its all coz of Kenyan skewed taxation system. http://a4architect.com/2...using-costs-by-over-100/As Iron Sharpens Iron, So one Man Sharpens Another.
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Rank: Member Joined: 1/24/2013 Posts: 325
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You also have to remember those Diasporians or whatever they call themselves end up paying property taxes which are not cheap and condo fees alike...
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