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Afia Juices vs Coca Cola
Rank: Elder Joined: 6/27/2008 Posts: 4,114
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From my observation, Afia is giving Coca-Cola products a run for their money. I realised that Fia is a force to recon with while waiting for a matatu in Thika. A man called out to a hawker and asked: "Uko na Afia Mango?" Yaani; he asked for a specific flavour by name. I looked around and noticed that nearly all the traders at the stage had stocked Afia. Amazing! With virtually not mass media advertising, and no promotional offers or competiontions, this soft drink has entrenched itself deeply in the market. It looks like another "Equity Bank" type of market take-over. Coca-Cola of course has "Minute Maid" [which is not-only harsh on the tongue - both in taste and in pronunciation - but also not clear it is "minute=60 seconds" or "minute=tiny"!!!] Whatever it is, Minute Maid is no where near Afia in market penetration. Unfortunately for Coca-Cola, their Kenya operations are spearheaded by SABCO; a South African entity. And we know how South Africans have fared in the Kenya market... Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Rank: Elder Joined: 2/16/2007 Posts: 2,114
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@mukiha,
I haven't tried this stuff..is the mango real mango juice or mango flavor?It is probably much cheaper than minute maid..
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Rank: Member Joined: 2/27/2011 Posts: 518
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prices are almost at par. In supermarkets minute maid is 60 and afia is 58. Mukiha why not try the minute maid apple-mango flavor. i find it quite good. I believe it should be pronounced as minute (Sixty seconds).
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Rank: Elder Joined: 6/27/2008 Posts: 4,114
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@Chaka; the juices are made from real fruit concentrate. They are not artificial flavours. There is a law in Kenya which prohibits manufacturers from using pictures of fruits on the labels if the drink doesn't have real fruits. And to my knowledge, the rule is enforced very seriously by KEBS.....though skeptics will disagree! @Prime my favorite juice is orange... doesn't matter the manufacturer. Even when I eat out at a restaurant, I will pick fresh orange juice. I find Minute Maid orange leaving an after taste in the mouth. Afia doesn't. BTW, there are many other similar reconstituted juices in the market--- Tamu, Zuri etc--- but none comes close to Afia in terms of market penetration. Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!! Zuri is barely 4 months old in the market, also quite good!!! ......in penetration, Afia is king!!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Elder Joined: 4/30/2008 Posts: 6,029
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McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! Ditto!!!!!!
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Rank: Veteran Joined: 2/3/2012 Posts: 1,317
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Afia is really good. BTW you can now drink Afia in DRC and Gabon courtesy of a certain Somali trader who has a distributorship in Eastleigh and is now a millionaire.
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Rank: Elder Joined: 3/2/2007 Posts: 8,776 Location: Cameroon
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Afia took the market long ago. Immensely popular. Minute maid tastes like crap, more like the diluted quenchers of yesterday. TULIA.........UFUNZWE!
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Rank: Elder Joined: 2/16/2007 Posts: 2,114
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McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! @McR, Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it?
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Rank: Elder Joined: 6/23/2009 Posts: 13,517 Location: nairobi
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Chaka wrote:McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! @McR, Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it? love Afia too. btw Kevian the owner of Afia also owns Pick and Peel as its high end brand. Afia ni ya masufferor
HF 90,000 ABP 3.83; KQ 414,100 ABP 7.92; MTN 23,800 ABP 6.45
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Rank: Member Joined: 4/20/2008 Posts: 437
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obiero wrote:Chaka wrote:McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! @McR, Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it? love Afia too. btw Kevian the owner of Afia also owns Pick and Peel as its high end brand. Afia ni ya masufferor Kimani Rugendo then?
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Rank: Elder Joined: 6/23/2009 Posts: 13,517 Location: nairobi
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kiriita wrote:obiero wrote:Chaka wrote:McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! @McR, Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it? love Afia too. btw Kevian the owner of Afia also owns Pick and Peel as its high end brand. Afia ni ya masufferor Kimani Rugendo then? www.businessdailyafrica....4/-/s8xknbz/-/index.html
HF 90,000 ABP 3.83; KQ 414,100 ABP 7.92; MTN 23,800 ABP 6.45
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Rank: Member Joined: 11/17/2009 Posts: 398 Location: Where everyone knows you
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Apart from packaging, is Afia & Pick and Peel the same product.
And how do these compare with Del Monte.
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Rank: Elder Joined: 3/18/2011 Posts: 12,069 Location: Kianjokoma
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Didnt know Rugendo owns Kevian...Afya followed EQuity model. My first impressions of it was a drink meant for kids..until i tasted afia apple
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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MatataMingi wrote:Apart from packaging, is Afia & Pick and Peel the same product.
And how do these compare with Del Monte. Pick and Peel is premium....the juice content is different, I think Afia is a nectar!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Elder Joined: 12/17/2009 Posts: 3,583 Location: Kenya
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Chaka wrote:McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! @McR, Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it? They buy it, brazil is one source
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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nakujua wrote:Chaka wrote:McReggae wrote:There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!
Zuri is barely 4 months old in the market, also quite good!!!
......in penetration, Afia is king!!!! @McR, Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it? They buy it, brazil is one source They crush their own mango and to a less extent guava, some concentrate is bough locally and the rest mostly imported from India which is the cheapest source of concentrate!!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Elder Joined: 3/18/2011 Posts: 12,069 Location: Kianjokoma
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True what mcreggae has said. It's true they buy lots of mangoes when in season for your mango juice
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Rank: Member Joined: 6/25/2010 Posts: 415
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Afia basically took over the market by branding..the product is affordable and people associate consumption with good health..whoever came up with that name is a total genius..and it tastes really good.. It's not hard to make decisions when you know what your values are.
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Rank: Elder Joined: 2/16/2007 Posts: 2,114
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story teller wrote:Afia basically took over the market by branding..the product is affordable and people associate consumption with good health..whoever came up with that name is a total genius..and it tastes really good..
The question is this..is the stuff really healthy?Do they spike it with sugar to make it taste nice?For e.g ,I read long ago somewhere that a bottle of normal coke(330 ml at the time) contains 7 tsp's of sugar!..
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Afia Juices vs Coca Cola
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