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NTV re-branding again!
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mukiha
#1 Posted : Tuesday, July 07, 2009 6:23:00 AM
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Joined: 6/27/2008
Posts: 4,114
Started out as Nation Television,then changed to NTV,and now it wants to change yet again. Aren't these the signs of a non-performer? Remember Kencell-Celtel-Zain?

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Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Jaymiggy
#2 Posted : Tuesday, July 07, 2009 7:18:00 AM
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Joined: 12/18/2008
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Now what do they want to change to?
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dsktop
#3 Posted : Tuesday, July 07, 2009 7:22:00 AM
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Joined: 12/17/2007
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Non perfomers?How? KTN vs NTV for me its NTV anyday

its never good till its gone!!!!
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mukiha
#4 Posted : Tuesday, July 07, 2009 7:34:00 AM
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@dsktop; Interestingly,without the Nation newspapers,NTV would not survive. On the other hand,without KTN,the Standard would also not survive.....

You might not like their news,but the rest of KTN's programming is a lot more popular than NTVs......but Citizen is steadily changing that equation.....

Behind the gardens...Behind the wall...Under the tree (Including: Red...Dark Blue...Yellow)
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Njunge
#5 Posted : Tuesday, July 07, 2009 8:24:00 AM
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@Mukiha,

May i suggest that citizen is ahead of the pack courtesy of it's numerous local,voice and picture quality.NTV is yet to cover many areas in Kenya.


Yombo dhier....!!
Nothing great was ever achieved without enthusiasm.
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mukiha
#6 Posted : Tuesday, July 07, 2009 8:58:00 AM
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I would move it out of Nation Centre; change it's name to one that has absolutely no relationship with NMG; find a niche market (I think sports can be a sure winner); and run it as if it didn't have a 'tall uncle'

Behind the gardens...Behind the wall...Under the tree (Including: Red...Dark Blue...Yellow)
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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misrite
#7 Posted : Tuesday, July 07, 2009 9:05:00 AM
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Joined: 11/7/2008
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It took quite some time to adapt to the NTV name after Nation.....to me it's still Nation!
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The General
#8 Posted : Tuesday, July 07, 2009 9:15:00 AM
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@ Mukiha,your spot on,they do not have a niche market

The thicker the thigh the sweeter the pie.
The thicker the thigh the sweeter the pie.
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kishindo
#9 Posted : Tuesday, July 07, 2009 9:21:00 AM
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Posts: 121
whatever....they can even call themselves CNN !
i HAAAATE the wannabe twangs.....arrggghhhhhhhhhhh..

less is more for Architects only!!
Less is more....for Architects only!!
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Kasheshi
#10 Posted : Tuesday, July 07, 2009 1:46:00 PM
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Joined: 4/27/2008
Posts: 150
Re branding again? That's repetitive. Just say Ntv is re- branding

R
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gogeta
#11 Posted : Tuesday, July 07, 2009 1:48:00 PM
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Joined: 10/17/2008
Posts: 338
Location: Kenya
if it rebranded from nation to NTV and does the same again..would that still be rebranding or may be 2nd rebranding...

Wisdom brightens a man's face and changes its hard appearance.Eccle 8:1
Think the unthinkable but wear a dark suit
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mukiha
#12 Posted : Tuesday, July 07, 2009 2:23:00 PM
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hhmmmmm......if you do something,then repeat it and then repeat it a second time,can't we say you have repeated it again?

Behind the gardens...Behind the wall...Under the tree (Including: Red...Dark Blue...Yellow)
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Gordon Gekko
#13 Posted : Tuesday, July 07, 2009 2:40:00 PM
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Joined: 5/27/2008
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So will the Uganda operation remain as NTV?
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Kasheshi
#14 Posted : Tuesday, July 07, 2009 5:31:00 PM
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Posts: 150
@ mukiha,I would say they are rebranding a third time. An english expert can help us out

R
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Djinn
#15 Posted : Wednesday, July 08, 2009 7:30:00 AM
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Joined: 11/13/2008
Posts: 1,565
@Kasheshi and Mukiha - both right. 'Rebranding for a third time' or 'rebranding (yet) again' both sound right. Since its has happened more than once.




On a different note,the comic search thing left a LOT to be desired 1)almost 90% of the show was about people who were unfunny to say the least 2) does that mean the search was unsuccessful? 3) Given the low level of talent,why bother editing all that material - what a waste of resources/camera/crew!!!! A big disappointment IMHO. Some people think a narrative about something silly amounts to comedy. Sometimes a narrative about something tragic can be comedic....most of those guys were soo0 off the mark I think NTV did not properly articulate what they wanted. Thumbs down

The problem with equality is that we desire that it be with those that have more than us rather that those that have less
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Kioko_Nesa
#16 Posted : Wednesday, July 08, 2009 8:16:00 AM
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Joined: 11/8/2007
Posts: 87
This is not rebrandint,its giving a new look. The name is still ntv but with small letters and rainbow colours.

KTN also did that just the other day to 'ALWAYS KTN' in a button and a robbot.

I don like 'ALWAYS' clause they added

@Djinn

The search is not started yet,that was mombasa and Churchil is going many places,Churchil live started like that and finished with a bang! by the way it won so many awards last week but one.



Kioko
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mutuemilio
#17 Posted : Wednesday, July 08, 2009 8:21:00 AM
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Joined: 2/21/2008
Posts: 26
rebranding can be done even a million times and this is part of corporate marketing strategies;Coca cola for example has rebranded so many times in its lifecycle.
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kint mint
#18 Posted : Wednesday, July 08, 2009 8:29:00 AM
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Joined: 3/19/2009
Posts: 6
actually,the rebranded visuals are so excellent it beats the robot ..props ntv..!
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Renegade
#19 Posted : Wednesday, July 08, 2009 8:37:00 AM
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Joined: 4/18/2009
Posts: 118
I think it is cool but I expected more.

However,I am nostalgic about their original anthem - from the days when they first launched.

du du du dung du du du du dung..or something like that.. Wish they could bring it back.
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Euge
#20 Posted : Wednesday, July 08, 2009 9:12:00 AM
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Joined: 8/4/2008
Posts: 2,849
Location: Rupi
@Renegade - Ati du du du what???? Am amused. Thanks for the humour.
Lord, thank you!
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