With over 8 million speakers isn't this a good market for a business related TV station? Most countries have a far less total population.

Most speakers of this language are known to be good / or with huge interest in business both informal and formal sector.

The license target area will be Nairobi, Central Kenya, area around Mt. Kenya, and Riftvalley. It can then spread countrywide and world wide later.

The features will include lengthy documentaries in success business stories in local communities and country wide educational case studies.

It will also feature interviews with business leaders.

Revenue will be generated from TV ads. The classified section will be made to have costly but few ads (To be different from the likes of Citizen and NTV).

Capital at a glance:

With the digital migration expected to be fully complete by end of 2013, country wide TV broadcasting license will lower to about Kshs. 10m.

The station offers a different media model so no need to get the celebrities to do the anchoring. Just quality feature with talented new comers.

I hate it when subjected to what I consider poor state of TV in Kenya. Hopefully someone will come up and think of this. I am busy elsewhere...who knows I might get into this one day.

how do stations like UTV (Unjiru Television) afford that?

thts a great idea no doubt.

I thought it was Uganda tv, but was perplexed why they never air Ugandan stuff.

I think it's a great idea, though I'd add news, music (always a big crowd puller)and perhaps preaching.Wonder if one can do cartoons in Gikuyu.It's an idea that intrigues me and I would like to try it out.