Very interesting. If they can make durable and reliable vehicles like the Toyota Stout/Hilux, and make them affordable to rural farmers through financing via produce supply chains (coffee, tea, dairy), they may breakthrough the market.
I remember vividly carrying 25-30Kgs fresh coffee berries on my shoulders to the factory on a many rainy days....well, it wasn't interesting! What about the milk stories of Nyandarua....Farmers seriously need mobility, hoping the County Governments will work on the rural roads.