Can these two companies realise their full potential if they continue using their native tag?

Kenya oil(KK) name is tactful in conquering the African market, but I have reservation for KCB and Kenya re since most African market tend to support their own or western companies.

I remember during a recent press briefing KenyaRE chair-lady alluded to doing a market research to see if there is a need to re-brand the company...I think a name change can go a long way in building its brand equity globally.