Why shoot yourself in the foot? Really, really Mumias, sugar with vitamin A, really??
Sugar is sugar is sugar! Sugar and health is like water and oil! they just don't go. If I was Mumias sugar, I'd stick to selling sugar as a sweetener and not a health food. That's a big miss for Mumias and they should withdraw it. Speak of lack of innovation....

I'll repeat it here.This is a project in collabo with a UN agency in an effort to get vital vitamins to the populace and what better way than to have them in sugar which is actually consumed by just about everybody.....ama waweke kwa Tusker?...Anyway,the target is mainly children and again,they will be fortifying about a tenth of their sugar and therefore consumers still have a choice......Now you know who is the joke....lol.

Quoting a publication from african journal of food, agriculture and nutritional development:

Micronutrient malnutrition, particularly vitamin A deficiency (VAD), iron deficiency anaemia, and iodine deficiency disorders (IDD) are major public health concerns.

The prevalence of Vitamin A Deficiency are 61.2% among children and 29.6% among mothers
Micronutrient deficiency has severe consequences namely stunted growth, blindness, reduce the human capacity to work, cause high maternal mortality, miscarriages and still-births in deficient mothers, just to name a few.

One Strategy to combat micronutrient deficiency in Kenya is:

Fortification

Today, fortification is increasingly recognized as a medium- to long-term strategy for improving micronutrient status in large populations in the third world countries . Despite its importance, it is a very costly venture thus the Kenyan government should give sufficient incentives to the industries that engage in food fortification programmes to stimulate active and sustained fortification.

Fortification is favored because it does not require dietary habit changes, can be implemented relatively quickly and is sustainable if managed well. Since in Kenya, most people use salt, sugar and flour, they will serve as perfect food vehicles to reach the vulnerable population

Exactly. The choice of sugar is not well informed. We all know that you cannot use sugar and health in the same sentence.

It is Ok to fortify food, but i think the choice here is not good. Why not fortify jogoo,unga ya chapati,unga ya uji or even cereals??To me it feels like promoting a good thing with the wrong link........

A while a ago there was a proposal to fortify jogoo with folic acid to prevent neural tubal defects in newborns......i am not sure how this went but this is a better choice that fortifying sugar....my 2 cents.

you just made me laugh Mumias is a sugar Miller, it has to do everything in its power to differentiate its product and remain competitive.

sifted unga is a simple carbohydrate the same as Mumias sugar as @Njung'e said its all a matter of choice you can still take the regular mumias sugar which is unfortified and a lil bit expensive than the fortified one.

Those advised not to take by doctors are the ones who take too much. the key phrase here is TOO MUCH.

And given the choice; would you prefer fortified or unfortified sugar?

You'll have to read the packets to find out. I don't use Jogoo so I have never read the details.

Hi Mukiha, if you love your family, encourage them to do away with this thing, whatever the fortification.

Please consider these links

http://www.naturalnews.com/022692.html

http://www.healingdaily....fication-diet/sugar.htm

http://www.rheumatic.org/sugar.htm

http://articles.mercola....4/20/sugar-dangers.aspx