This is a poor performance given that they had increased their prices.
Anyway I think where they are going wrong is over reliance on mainstream media to generate revenue if you look at royal media and nation media these guys are raking millions from digital platforms.
Take royal media for instance it has at least a lotto/lottery in each of its product segment where you text through a premium number.
nation media has been very strong in pushing its digital edition which requires little investment when compared to newsprint.I am sure this digital segment is generating some sizable revenue to its bottom line.
KTN or otherwise the standard group is a confused brand it doesnt know its audience/target market if I was the MD I would get first a niche for the paper which currently I dont know who it targets anymore.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3