Sasha wrote:@Obi 1: The reason why it is cheaper in SA is because of the penetration it has achieved. Here in Kenya, the rates are still high because not as many households have DSTV as would make them reduce their rates. Plus they would not reduce their rates when they don't have any competition.
The concept that GTV and Smart TV had/have is feasible, but they would need to provide better quality service. The concept included penetrating the market (market skimming) and then offering a customised PPV package i.e. you only subscribe to the channels you are interested it, but subject to a minimum subscription fee! Would have (and can still) work wonders in gaining market share!
Don't forget that there a number of cable services providers from Zuku to Star technologies to the walalos in South C!
Wonder why they have not tried other ways like using third parties as carriers like say ZUKU, Safaricom, Airtell, Orange etc to increase this penetration rate. GTV tried it with ZUKU just before they went burst. The Satellite equipment setup fees is a major deterrent to people signing onto DSTV.
He who can express in words the ardour of his love, has but little love to express. - Petrach, Son. (That men by various ways arrive at the same end. - Montaigne, The Essays of.)