@Obiero - There have been many drivers of many different buses here at different times and the serious ones break everything down about the company over time - the company, the business,the industry, the management, regulatory framework affecting the business and industry, growth prospects, SWOT analysis, the economy vis-a-vis the company and the industry it operates in etc. How doesn't one notice such especially when it is done repeatedly over time unless kazi yake Wazua ni mushene!!??
Of course there are those who keep telling us to watch and learn and and we keep noticing them because not only is there always nothing to watch or learn but they keep spectacularly calling things totally wrong. When they call something, the opppsite always happens! Without fail!!
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.