For a re-insurance company that has enjoyed the benefit of compulsory cessions from Gava (i.e. the taxpayer) since its inception, minority shareholders have very little to show other than tiny dividends and the odd bonus here or there (cutting my cake into smaller pieces, then trying to cheat me by saying that I now have more pieces of cake - nkt)!

Advertising on billboards is a pure 'procurement play' - no perceived benefit to Kenya-Re or its shareholders - benefit is to whichever billboard company that they are using. Board and MD are not in the know? Question of competence, if not integrity.

Their CSR (Niko fiti) is towards persons with physical disability. I have no quarrel with that - in fact I fully support it. I just need them to know that right now many of their shareholders are financially disabled!

The share price for this company has underperformed (on a PE basis) it's peers in the industry as well as the market as a whole for many years! So what is there to celebrate about being in business for 50 years?

GoK is suffering without money at the moment so this is the right time that Gava either divests from it or gives it out to 'professional' managers to run, given the paucity of returns from the current bunch at the trough.

DM through twitter or tweet to the chairman and the corporation twitter handle

So more money wasted on a failed process - advertising a building for sale.

There is more to this than meets the eye. 'Ordinary' Kenyans are praying and queueing and walking out of Kemsa/NYS and the like, with sack-loads (wheel-barrows?) of cash - and Kenya Re is having difficulty in selling a relatively new commercial building in KISUMU CITY for a measly Kshs. 1 billion? Next, you may hear of some other government entity wanting to put a building in the same location for Kshs.5b! But, there is no incentive or rent-seeking opportunity when buying/selling from/to another GoK entity...

I would actually not mind Kenya Re investing 0.0001% of their portfolio in some high risk venture - ETF, Tesla,Bitcoin, FX etc - they need to show some imagination, creativity, boldness and adventure in their portfolio management - the board will not be sacked if this type of investment went belly up!

A fish rots from the head. I speak in code

Waah
The billboards are many,put on all the major highways in Nairobi.
Like ElephantMan has said,you might think Kenya Re manufactures and sells FMCG,soap,cooking or is a telco company like Safaricom,Airtel or Telkom kenya advertising its product/service.
Hii ni upuzi