Nabwire thank you for that NIKE link. Nike spent 2.4Bn in advertising with less and less going to TV advertisement and more to the digital end. I think this trend will be followed by the other blue chip companies in the UK. I mean check out this link.
http://shopping.yahoo.co...-before-her-father-did/
If they have reached that level, just imagine how far they would go if they advertise in the social media. that's y it will be huge in upcoming years and facebook will benefit immensely (huge data store). Don't know whether i am making sense
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