I think the dust is about to settle the supernormal profit the company used to announce is over no pretense.
safaricom 2.0 is in another phase and Bob will have to look for other revenue streams to get safaricom to the top.
First they shld acquire MPESA why do safaricom spend too much money popularizing a solution it does not own.
Data is the new frontier I think the company shld separate this venture from voice which a 2g network can comfortably service.By integrating 2g with 3g the quality of the network has been deteriorating.
sponsorship shld be scaled down why wuld the company be a sole sponsor for some very exclusive events like rugby or Jazz how many kenyans follow this events...Thats a waste of corporate sponsorship in my view.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3