Pedes wrote:Compared to analogue TV, how easy is it for advertisers to ascertain the number of viewers at a particular time?NTV, KTN and Citizen have each their numbers are they established by third parties?
Digital is great for advertisers and that's why you won't hear them complaining. Digital will bring a lot of well targeted tv stations eg if you are selling agricultural inputs, there's an agriculture only station that an entrepreneur has started with reasonable capital unlike the restrictive analogue that only the wealthy could afford resulting to cartels.
There will be a lot of opportunity for the youth because idea and not frequency is now king. It's now survival for the fittest and I think the first casualty will be NTV followed by KTN. Why?
Picture this: Churchill owning his own station Churchill TV, si NTV kwisha?
As you also know, some investors have also started a telenovela station that's only showing those Mexican soaps 24/7...
BBI will solve it :)