An important consistent trend about commercial aviation is that it is a fiercely competitive and highly volatile industry, in which fortunes shift continuously. As the drive towards a free, converging and global market gathers momentum, competition within the airline industry is expected to intensify. Increasingly, open skies are therefore likely to impact on yields, and extraordinary profits will increasingly be an exception. Given this potentially turbulent environment, the key to survival in the industry lies in whether an airline is able to clearly anticipate the patterns of change coming, the underlying forces driving these changes, and above all the ability to align its strategies to respond to a changing business and aero-political environment.
So is Naikuni and co, cut out for this, well i don't know can't say i have a pulse on the business so jury is out on this, but that said, i have held KQ for a long time 6 years almost(purely sentimental reasons)am a flight buff, i know nothing bout the business and well i don't intend to, if i burn so be it.
Someone mentioned EK and maybe that's a wish to far, but like i have consistently said in different forums, yes we have the educated guys in our workforce, but unless we have critical thinkers then some of these sentiments will never change this solely lacks in majority of our companies.
The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.