With yuMobile’s exit due to be finalised and its assets stripped, another key mobile operator may be following in its steps and could soon announce its way out from the Kenyan market. Six years after making a dramatic entry into the local market through the acquisition of defunct Telkom Kenya’s assets, Orange Mobile is considering whether it will fight it out for market share with Safaricom and Airtel, or throw in the towel. Orange began with a senior management shake-up on March 1 that saw three new directors appointed: Gerard Ries, Olivier Froissart and Sebastian Fayard. The firm also appointed Allain Bridard as chief technical and information officer, a key position in the organisation. The mandate of the new management is unknown, and whether their job involves preparing Orange for an eventual, and what appears to be an inevitable sale, remains to be seen. Alternatively, the management changes could be intended to keep the firm afloat a while longer as it attempts to turn its fortunes around.
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