murchr wrote:After all this drama and tantrums they will eventually MUST be aired by the other carriers since they are on the "free to air" spectrum. Haha

, I think they will keep that ka message scrolling until they bring in their transmitters and set-top boxes.
the risk is that by the time they set up, most people will have moved on, but that might not even be their Achilles heel - the infighting among the 3 might turn out to be what buries them.
It would be interesting though, if say they set up and then give out the boxes for free.