@Djinn lol, well and simply put. Safcom has the marketing geniuses in the whole world. Plan is simple yet effective... Seduce the small man, give him 5 bob scratchcard, 5 bob share, let him send 5 soc to shagz, call at 5 bob at 5am... buy his loyalty then scr*w him forever.
Life is short. Live passionately.