A close relative had dreams of dominating rt 46, huruma. He took a 1.4m sacco loan and bought a tyt hiace. Things were going well until the mat was hijacked by armed gangsters never to be seen again. Sadly he had not taken a comprehensive insurance. Now he almost gets seizures when you say 'matatu' in his presence.
Many people assume a business idea will work just because someone else is doing it. They don't bother to identify all risks and how they can mitigate them.
They don't do a feasibility study for the business. They have no financial plans, marketing plans, operational plans, pricing plans but expect to collect money from day one by the tonnes!
They don't know when they break or when a project should be discontinued or sold off!
Dear brothers and sisters of wazua. Your project has to succeed on paper before it can succeed on the ground. Inolve professionals at this stage if you have to.
Life is short. Live passionately.