VituVingiSana wrote:mukiha wrote:The three most important factors in business success are:
1: LOCATION
2: LOCATION
3: LOCATION
When Kencel/Celtel/Zain/Airtel/Whateverelse figure this out, then people will migrate there in droves. Until that day, they can cut prices to 0.05cents[not shillings!] but the gains will only be temporary--- people will move back to SCOM as soon as the offer is over.
Who wants a cheap service that you can't get?
Not necessarily... Have you heard of Amazon? 100% online so 'location' is almost anywhere...
@VVS: my point exactly, you have to be everywhere.... where your potential customers are. If they are online, then go there; if they are on the moon, go there as well.
Kencel/Celtel/Zain/Airtel/Whateverelse imagine that they can win the war by slashing prices left, right and centre. But, for example, who wants a cheap money service that has not agents? I walk outside my office and I look to the left where I see four M-PESA signs; and to the right I see two M-PESA signs.
Zap? the nearest agent is at least 500m away! Guess which money transfer service I use [even though I' registered with both]?
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.