Ericsson wrote:Guinness Nigeria posts $45mn annual loss in four years,share price falls nearly 9%
Very True
Diego is the owners of Kenya EABl and Nigerian Guiness.
There is a strong competetion between Guiness and Nigerian Breweries (From Heineken International).
Nigerian Breweries products are cheaper , superior brands , bigger market share than Guiness and therefore much more profitable
https://nbplc.com/ourhistory.html
This is totally different from Kenya as EABL (Diego) is more of a monopoly and their products are expensive .
Tusker retail price is 200 bob.
Equivalent of Tusker from Heineken (Star Beer from Nigerian Breweries ) is 50 bob,
wheras Guiness equivalent Harp beer is like 80 bob in Nigeria so people will naturally go for Star beer here .
There is a local franchise of Heineken beer that is still cheaper than Guiness products that brings an all round win and market appeal to Nigerian Breweries products (Heineken overseas subsidiary)
The wazua spirit as members is to educate and inform and learn from others within the limit of what we know in any chosen area irrespective of our differences in tribes, nationalities, etc. .