Uber is reducing prices effective end of week by 35%.

Fares reducing from 60bob to 35 Bob, per minute reducing from 4 to 3shs. Min fare reduces from 300 Bob to 200 Bob. introducing wait charges. They will give hourly guarantees of 450-550bob to the partners.

Basically, they are doing the same experiment they did all over the world.

Tafakari hayo.

In south Africa, it flopped and they had to revert pricces.

In Nigeria, it worked, and they made the changes permannent

In New York, they reduced prices 3 times.

As an investment, it looks bad. It will now make sense if the driver is the owner of the vehicle.

They have entered into a partnership with Total for Uber drivers to enjoy reduced fuel prices at select Total stations.

They are fine tuning their model by also dealing with the expenses angle as well so the drivers margins don't become too thin.

I think some went in the matatu business way

Uber is very convenient, of that there is no doubt. But as an investment....erm...

My problem is, why would I get into an arrangement where I own almost all the liabilities. Car(depreciating asset), fuel, insurance, service(recurrent expenses) maybe a loan(interest).

Even if I am getting a bigger chunk of the revenue, I am also bearing the weight of not only more costs but the costs with greatest variability.