Wazua
»
Market
»
Review
»
How did we let Ariel overtake Omo
Rank: Member Joined: 11/1/2012 Posts: 290
|
I use Gental. Its cheap and smells good. Let me find out if its a local brand...
Ah yes! Ni ya Bidco, now I can continue my washing guilt free
|
|
|
Rank: Member Joined: 4/7/2011 Posts: 105
|
Kenyans are a funny lot indeed, i remember when Summit came into the market no upmarket pub in Nairobi would sell it "sisi hatuwekagi pombe ka hizo" was the common refrain from waiters/bar owners. Most of us when we get kidogo cash we want to show off with imported things even "Tea leaves" and we are so happy to announce that aaah u see these my sofas,i got them from Dubai, turkey etc. When jamaas get kidogo Mullahs, they all switch from tusker to heinekken overnight to show off to their friends, then after realizing its not that much they come back to their tathka quietly... mkeiy wrote:2012 wrote:
• Not recruiting good numbers - The young upcoming consumer is not driven by patriotism but by status, association and quality. 21yr olds look at Tusker as a beer for their parents.
The youth of Holland, what are they drinking in the name of "status,association and quality"? If just like their Kenyan counterparts, they would be seeing Heineken as a 'beer for their parents'. Ujinga itaua nyeuthi!
|
|
|
Rank: Veteran Joined: 11/15/2012 Posts: 1,110
|
kysse wrote:Omo can continue sitting pretty on the shelves because it burns hands.
If you want to beat the competition,please beat their standard.
Sunlight/Ariel anytime. Ma'am, Sunlight=Omo. Same company, different brand names. Live Full Die Empty - Les Brown.
|
|
|
Rank: Elder Joined: 3/2/2007 Posts: 8,776 Location: Cameroon
|
InnovateGuy wrote:kysse wrote:Omo can continue sitting pretty on the shelves because it burns hands.
If you want to beat the competition,please beat their standard.
Sunlight/Ariel anytime. Ma'am, Sunlight=Omo. Same company, different brand names. Sunlight=omo in what sense other than being sister products? Sunlight is very gentle. TULIA.........UFUNZWE!
|
|
|
Rank: Elder Joined: 6/21/2008 Posts: 2,490
|
FRM2011 wrote:@zze123, bouncy has always been manufactured in China. I actually checked the packaging. Now if I have to choose between two imported products and one is from china. . . . . @FRM2011 Not anymore. Bouncy is now manufactured in Kenya. I can organize a tour of the factory if you like  and check the packaging again. The man who marries a beautiful woman, and the farmer who grows corn by the roadside have the same problem
|
|
|
Rank: Elder Joined: 10/9/2008 Posts: 5,389
|
FRM2011 wrote:@zze123, bouncy has always been manufactured in China. I actually checked the packaging. Now if I have to choose between two imported products and one is from china. . . . . The iphone is made in China. So if you also have to chose between 2 imported phones and one if from China.......
|
|
|
Rank: Elder Joined: 11/5/2010 Posts: 2,459
|
ZZE123 wrote:FRM2011 wrote:@zze123, bouncy has always been manufactured in China. I actually checked the packaging. Now if I have to choose between two imported products and one is from china. . . . . @FRM2011 Not anymore. Bouncy is now manufactured in Kenya. I can organize a tour of the factory if you like and check the packaging again. Thanks @zzz123 for the info. I will try and report here. We need to salute bw. Kinuthia of inter consumer products.
|
|
|
Rank: Member Joined: 6/21/2010 Posts: 514 Location: Nairobi
|
simonkabz wrote:2012 wrote:FRM2011 wrote:2012 wrote:FRM2011 wrote:How could we ? How do you walk to a supermarket, choose a foreign brand over our homegrown guided by nothing else apart from an aggressive marketing campaign? Homegrown?? Most people believe that Omo is a local brand. Omo is as foreign as Ariel. Just because we used 504s for a long time doesn't mean we should not buy better more efficient Toyotas. Omo has failed somewhere hence the punishment by consumers. My defn of local is simply where the manufacturing plant is located. Hope the good people at Unilever can hear the complaints about quality. But for the love of our crawling economy, please buy sunlight not Ariel. I think it will be hard to move people from Ariel. If you go to the mtumba/2nd hand boutique sellers they all tell you they use Arial because it cleans and brightens at the same time. That's a big market and they are the reason why Arial is up there. Now ask the mamas who go around estates washing clothes for bachelors especially. Guys buy what they are told and those mamas recommend Ariel. It's sad that Kenyans may lose jobs but these are the consequences that come with the global market. Another brand in foreseeable danger is Tusker. The brand is not growing but Heineken is experiencing massive growth in consumer numbers. Tusker is not in ANY danger so long as thimioni is roaming the earth! Kindly. .. When beer consumers discovered premium beer and realised that Tusker is not fully brewed, they switched sides. EABL lost most of its consumers when they went for quantity and forgot quality. Hangover is what most guys who drink hate! 'They say money cannot buy me happiness but when i compare when i had none and now, i'm happier' Kevin O'leary
|
|
|
Rank: Member Joined: 6/21/2010 Posts: 514 Location: Nairobi
|
2012 wrote:simonkabz wrote:2012 wrote:FRM2011 wrote:2012 wrote:FRM2011 wrote:How could we ? How do you walk to a supermarket, choose a foreign brand over our homegrown guided by nothing else apart from an aggressive marketing campaign? Homegrown?? Most people believe that Omo is a local brand. Omo is as foreign as Ariel. Just because we used 504s for a long time doesn't mean we should not buy better more efficient Toyotas. Omo has failed somewhere hence the punishment by consumers. My defn of local is simply where the manufacturing plant is located. Hope the good people at Unilever can hear the complaints about quality. But for the love of our crawling economy, please buy sunlight not Ariel. I think it will be hard to move people from Ariel. If you go to the mtumba/2nd hand boutique sellers they all tell you they use Arial because it cleans and brightens at the same time. That's a big market and they are the reason why Arial is up there. Now ask the mamas who go around estates washing clothes for bachelors especially. Guys buy what they are told and those mamas recommend Ariel. It's sad that Kenyans may lose jobs but these are the consequences that come with the global market. Another brand in foreseeable danger is Tusker. The brand is not growing but Heineken is experiencing massive growth in consumer numbers. Tusker is not in ANY danger so long as thimioni is roaming the earth! Kindly. .. Believe me @Simon, Tusker is not in a good place. They might not kill the brand because of it's heritage but in the next 10 years it will not be a cash cow for eabl unless they pull out some miracle. Here are the few things that are giving Tusker headaches: • Heineken • Keroche • Castle • Not recruiting good numbers - The young upcoming consumer is not driven by patriotism but by status, association and quality. 21yr olds look at Tusker as a beer for their parents. • Mututho • Eabl's bigger focus on Diageo brands than local. You forgot Sierra platinum and Windhoek. These are good beers. EABL will truly have to work hard, currently their fastest growing brands are foreign(Whisky - Johnie Walker, Vodka and foreign beer brands)as they have to keep up with the quality related to these brands or they import. 'They say money cannot buy me happiness but when i compare when i had none and now, i'm happier' Kevin O'leary
|
|
|
Rank: Member Joined: 1/27/2012 Posts: 851 Location: Nairobi
|
erifloss wrote:
You forgot Sierra platinum and Windhoek. These are good beers. EABL will truly have to work hard, currently their fastest growing brands are foreign(Whisky - Johnie Walker, Vodka and foreign beer brands)as they have to keep up with the quality related to these brands or they import.
What makes a good beer? When Sierra came around sponsoring Jazz club on Capital Fm, i thought i had my dream beer. Woe unto me, i turned to my Tusker Malt after tasting the two Sierra flavors which were available then. I think most of the imported beers 'taste good' because they are imported.
|
|
|
Rank: Elder Joined: 6/20/2008 Posts: 6,275 Location: Kenya
|
@FRM2011 you've spoken truth. We always buy OMO, but I didn't realize the competitor company is foreign. I'm already having a chat with my wife about it. Give us more examples.
|
|
|
Rank: Member Joined: 2/20/2008 Posts: 84
|
AlphDoti wrote:@FRM2011 you've spoken truth. We always buy OMO, but I didn't realize the competitor company is foreign. I'm already having a chat with my wife about it. Give us more examples. @AlphDoti If we're all now moving towards the spirit of patriotism...you should also exchange your wife's RangeRover and move to this... Life and beer are very similar........chill for best results.
|
|
|
Rank: Elder Joined: 6/20/2008 Posts: 6,275 Location: Kenya
|
iMANI wrote:AlphDoti wrote:@FRM2011 you've spoken truth. We always buy OMO, but I didn't realize the competitor company is foreign. I'm already having a chat with my wife about it. Give us more examples. @AlphDoti If we're all now moving towards the spirit of patriotism...you should also exchange your wife's RangeRover and move to this... @iMANI i think a like that Mobius, it almost resembles what I drive currently. Problem is, "is it made in Africa?". On a seruious note, I think we should start from somewhere, we may not consume 100% Kenyan or African, but we should moving towards that.
|
|
|
Wazua
»
Market
»
Review
»
How did we let Ariel overtake Omo
Forum Jump
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.
|