contrary to those comments demonising the advert about KQ and Boeing Dreamliner, I would refer them to the objectives of marketing. What did the two companies wanted to achieve if not an impact about their products and services. KQ's objective is to create an impression that they are the best airline with the latest equipment coz they know Jetlink and Fly 540 can never come up with such a move.They can only advertise Bombardier CRJ 100, 200 or Fokker planes. Remember if you look at KQ financials,you realize they get more profit from local,Entebbe (and entire East African region) and West African routes than European ones which would be served by the dream liner.
Some wazuans wanajua sana mpaka wanaharibu and maybe they have never got a ride in an aeroplane.
"You're not supposed to be so blind with patriotism that you can't face reality. Wrong is wrong, no matter who says it". Malcolm X