KenyanLyrics wrote:Here are Safcom's key competitive advantages:
- Brand recognition
- Network effects of high user registration
- Special employees
- Better infrastructure
- Data Speeds
- MPESA
Safcom's competitive advantage has NEVER been price, so Airtel must start aiming for all these areas (though I still believe reducing pricing was a good move)
Thats the reason i keep saying Safcom is not in any danger, airtel has its strategy all wrong, they keep reducing prices every other day but where are the numbers? they wont win or push safcom by price reduction and by the way they dont reduce prices because they love you and me its because they need numbers, these never come.
Most here shouting loudest airtel airtel dont even own airtel numbers, they just want to use airtel for price reduction nothing more. ATs strategy will only lead to delayed profits and closure of one firm we all know which one it will be.....