In the case where companies profits are heavily impacted by swings in the NSE like jubilee, centum, britak and the rest they should put in measures to smoothen out the profits in following years and prevent earnings volatility... After further reading I have found these measures are practiced by many insurance firms & investment companies..
Some measures include valuing quoted equities at historical cost and inflating expenses(for a bull market)
So far the only company I have observed doing this in kenya is jubileee(inflating expenses).. The management seem to have a great dislike for non cashflow income since it is not recurring so they basically write alot of it off the income statement by inflating expenses unlike centum and the rest who have clearly not adopted any of these measures.
This is reflected in 2009 during the GFC and a 50% loss on the NSE.. That year jubilee posted a 24% rise in profits whereas centum and the rest were in chaotic losses..
So If the NSE continues where its going centum may do badly in 2011 as compared to 2010 whereas jubilee will be pretty much unscathed.
Moral: think about a companies management when making investment decisions
Mark 12:29
Deuteronomy 4:16