Such efforts amongst many others in the so called "Turn Around Strategy... and still unable to pay staff? Crap!
Basic business education: Four ways of growing revenues..which can be subdivided further into other categories;
1. Increase number of transactions
2. Increase size of individual transactions (bundle products/services..or use grouped offers
3. Increase frequency of repeat transactions
4. Increase price per transaction.
...set a mix of 3 of above and your revenues are set... but for profitability... set parameters for controlling operational costs
Kenya Airways, like Posta... thinks the only way to grow revenues is to increase prices.
...for close to 20 years they ignored operational costs and they believe a new management..mostly from within, a few press statements and a grandiose call for "patriotism" will turn the company around.
Crap.
..Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven...Matt5:16
- 1769 Oxford King James Bible 'Authorized Version