Social proof principle. Synovate polls are used to plant the seed

Look, these polls are used to reel in undecided voters(who are always the swing vote). In times of doubt, people look to what other people are doing for validation(Social Proof principle). Might not work on you, but it works on a ton of other people. That is the only reason why many of these cooked polls seem like the truth in the end, but if you look closely at the poll itself and the method behind it, you can easily see through the propaganda. Don't be so naive to think that political data as powerful as this is not manipulated.

pls provide details of this report - a link perhaps. I also am weary of some of these polls which most times seek to mould opinions rather than measure them...

the devil is always in the timing of when the results are released.
Like deflecting attention, in this case from the divide in ODM.

Truth is sycophants and bigots will always dispute opinion polls when their favourite candidate read tribal lord is not doing favourably in the polls.Truth is the opinion looks objective though not accurate.I expected Bill Ruto to score above 70% in RV.
Then kenyans have a a way of behaving and acting differently.For instance a gud no. of kiuks will tell u how they admire RAOS charisma whatever it is but silently they swear never to vote for him.