Quote:Selah you are a good one,take a soda on my acount i will come to pay!!we are behind safcom and we will retaliate with equal force.
Thanks man.
The zain tarrif is a marketing ploy to make the rebranding as painless as possible while at the same time hurting the competitors.
If you look at their advert the ZAIN logo and A WORDERFUL WORLD trademarks are being used temporarily.
They knew with the bad vibe about rebranding it would have been difficult to fight safaricom dominance.So instead of using alot of money rebranding they use a very predictable and easy strategy ,reducing the tarrif and making a spectacle out of it to win sympathetic customers.
Given the losses Zain made during its rebranding it is clever of Mr.Menza to come up with a strategy which is unsustainable for a company rolling up its 3g network.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3