Let me try and explain how strategic KQ is:
I’m in the IT/Telco industry working for an multinational technology vendor. I and many people
in our industry use KQ to cover Africa, with Nairobi as our hub. The IT/Telco sector alone is huge, with big notable vendors such as Oracle, Microsoft, Cisco, Huawei, Nokia, Ericsson, CheckPoint, IBM, etc. Huge distributors who follow these vendors are also based in Nairobi, likes of Westcon/Comstor, Redinton, DataGroup, etc. Of course the end users too who have operations in several countries in Africa. All these need a proper air transport infrastructure and an airline. That’s where KQ comes in.
Now, this is just IT/Telco, talk of banking, audit/tax services(KPMG, PWC, EY, Deloite), medical sector(Novartis, Roche, etc), energy(GE, Scheneider, Siemens, etc), the UN and its bodies, manufacturig(CocaCola, Unilever, etc)etc. All these are hubbed in NRB, with KQ a big factor why they are here and of course other factors.
I will typically do about 45-55 flights per year mostly around Africa. I cannot use any other airline with that kind of travel. Trying to use Bole or Kigali as a hub is just unsustainable and would only lead to travel fatigue. Trust me, there are many like me who must take the most direct flight as travel policy.
To also clirify, if you did not know, the most direct flight is always expensive since it’s more convenient. That’s how airline pricing is done. The flight that is most inconvenient with long layovers and multiple hops is always cheaper. That’s why to Kenyans, KQ will always be more expensive than other options. If you use KQ flight to and from Bole, you’ll notice a number of Ethiopians on board. Now you know why. The Lagos - Nairobi flight is quite busy with transit passengers to Joburg, while SAA flies directly from Joburg to Lagos. That’s how airlines work.
Now that’s why KE govt will do whatever is in its powers to protect KQ. It’s unbelievably strategic to our economy. If you look at the idea behind SGR, Roads, education, electricity, etc similar strategic importance such that only a government can invest in such...I know value for money is another coversation all together. Such investment should not necessarily be profitable, they are enablers of the rest of the economy.
Nigeria with its huge market and educated population is seriously deficient in infrastructure, and that’s how come much smaller countries like Kenya end up being hubs covering West Africa.
I hope I’ve done justice to this topic.