murchr wrote:As 2016 closes its curtains here are some of the trends to expect in 2017.
1. The virtual experience. The virtual gear and assistants were the IN gift this Christmas period in the west. This is the newest status symbol. I wait to see the $ale numbers from Amazon, Google and Samsung. The trend will def pick up in the new year. I give it time in Kenya before Madowo tries this.
2. Online shopping. Amazon shipped more than 1Billion items just this christmas season world wide. Alibaba sold goods worth $17.8B on Singles day in Nov. More and more businesses are ditching the "brick and mortar" store for online shopping. More in store in 2017.
3. Traditional TV is dead. Welcome Netflix, hulu, Amazon, Apple, Showmax Coming soon Alibaba entertainment and ...... Why do we still don't have "On Demand" TV in Kenya?
4. More data and cloud services - More and more services will be based on the cloud. The cloud generation continues
5. Cyber threats. Pakistan almost launched a nuclear war on Israel over a fake news article. So now these threats are no longer limited to some people wanting to steal your credit card details, or sabotaging your website, they include sabotaging the national power grid or bringing down the communication equipment of a country...
6. Online jobs. kuhustle, ajiradigital. Looking forward to see what they have to offer.
With the 1st half of 2017 gone, its time to do some stocktaking.
1. Brick and Mortar businesses continue to get depressed.
2. TV in Kenya is so boring it hurts. If 10over10 and theTrend are the shows to talk about then kuna shida. I heard some advertisement calling for local content for some "on-demand" service. Why are networks not owning the on demand portfolios? They have not woken up these people.
3. Cyber-threats - Need I say more? The new monster in town is Ransomware.
Someone tried to get to Safaricom, NHS was cut out,
Ukraine's power grid was hacked... who's next?
"There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore
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