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Return of Treetop Juice
kaka2za
#11 Posted : Wednesday, June 17, 2015 9:36:36 PM
Rank: Elder

Joined: 10/3/2008
Posts: 4,058
Location: Gwitu
McReggae wrote:
I agree with Masukuma, Tree top will not sell for the now very health conscious customers


Most of the people who have memories of Tree top are well in their 40s. Target market for juices is much younger.
Truth forever on the scaffold
Wrong forever on the throne
(James Russell Rowell)
kysse
#12 Posted : Wednesday, June 17, 2015 10:00:12 PM
Rank: Elder

Joined: 1/17/2013
Posts: 4,693
Location: Earth
Differentiate the BRAND from the PRODUCT.

Brand Treetop can sell but the Product may not due to its artificial flavours and a different market.

But altering the quality may interefer with the brand.
..Treetop Herbal# thinking aloud sorry#

Damn marketers si mko na shida.



Lolest!
#13 Posted : Thursday, June 18, 2015 4:14:14 AM
Rank: Elder

Joined: 3/18/2011
Posts: 12,069
Location: Kianjokoma
MaichBlack wrote:
McReggae wrote:
I agree with Masukuma, Tree top will not sell for the now very health conscious customers

Kenyans are not as health conscious as you guys imagine!!

Kenyans actually eat more junk food* now than in the "good old" Tree Top days! We also have more obese/overweight people*. Drinking through the roof. Physical activity at an all time low!!!

Kenyans are far much worse off now!

* Both actual numbers and per capita!

The health conscious people are taking coke daily!
Laughing out loudly smile Applause d'oh! Sad Drool Liar Shame on you Pray
Lolest!
#14 Posted : Thursday, June 18, 2015 4:17:48 AM
Rank: Elder

Joined: 3/18/2011
Posts: 12,069
Location: Kianjokoma
kaka2za wrote:
McReggae wrote:
I agree with Masukuma, Tree top will not sell for the now very health conscious customers


Most of the people who have memories of Tree top are well in their 40s. Target market for juices is much younger.

This, I think, is where the issue is. The market accepted their absence and moved on. Many other products filled the gap and the younger fellows can't remember the brand(too young) or have never even heard of it

It might end up being like a new product thing, but let's wait and see how the older people will react after tasting something they haven't had a chance of for 2 decades
Laughing out loudly smile Applause d'oh! Sad Drool Liar Shame on you Pray
Lolest!
#15 Posted : Saturday, May 07, 2016 9:03:54 PM
Rank: Elder

Joined: 3/18/2011
Posts: 12,069
Location: Kianjokoma
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