madebe wrote:VituVingiSana wrote:madebe wrote:TOTAL - PROFIT 1,424,088,000 Turnover 170.7 Billion
KENOL -PROFIT 1,091,284,000 Turnover 91.3 Bollion
Total does OTS cargoes. High volume, low margin. Not a bad business if you can source cheap financing.
KK did very few OTS cargoes in 2014 as it tried to reduce debt.
KK ditched the low-margin businesses (e.g. aviation fuel) in 2014. The volumes and turnover has dropped vs 2013.
My point is why waste time running like a chicken for a turnover of kshs 170 billion and make a profit of 1.4 B while you can be lean efficient dealing in 91 billion at nearly the same profit??? if you look at the profit margin you gotta give it to KK.
Low margin, high turnover businesses are not uncommon.
I will take a Low margin, High turnover business if the RISK is minimal but much lower than my margin.
If everyone picks the high margin business, then what happens to the low-margin businesses?
Is is much more work to import a cargo of petrol making 1/- on 10 million liters vs selling 1 million liters in a petrol station at 10/- margin?
Walmart is a firm that uses the Low Margin, High Volume strategy. It has done very well. It is the USA (& the world's) largest retailer by volume and profit. The Waltons [heirs of Sam Walton] are the richest family in the USA.
Apple has a High Margin, Low(er) Volume strategy. BTW, I am not saying 'low volume' because it sells a lot of phones, computers, etc. I say 'Lower' because it chooses not to sell more at a lower price to compete with the Samsungs, Nokias and Dells.
BTW, Walmart also sells Apple products.
Both are successful because they are well-run businesses. The managers of both understand risk. They manage risk. And make money from providing what their customers want.
Wazua is a forum where one can get glib one-liners or discuss topics deeper. I prefer the latter even though I often indulge in the former!
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett