Someone needs to take a decisive step in converting data users into customers. Right now we only have internet users for whom the internet is simply mail and Facebook, due to penny pinching. If only the full internet experience (video, streaming, consulting, conferencing, hi tech apps etc) could be availed to them, they would be full fledged customers. This can be done via dropping data charges, and availing low end smartphones to the masses. Safcom has one half right, but are they willing to be the first to offer practical data pricing?