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Have you ever failed flat in business?
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#171 Posted : Monday, March 05, 2018 8:19:21 AM
Rank: Elder

Joined: 9/20/2015
Posts: 2,811
Location: Mombasa
Mukiri wrote:
MugundaMan wrote:
Ash Ock wrote:


Using my experience and what I've seen over the years, I find the biggest mistake most people do is not enough thorough market research.

They (and I initially) ask our friends, family members, etc. for advice. Mind you, we're asking people who have no clue whatsoever in whatever business line we're interested in and they mostly have a very bad idea, if at all, of what the true returns are. Typical answers are like "Oh, akina Otieno/Kamau/Wambua did blah blah blah and he's now rich".

A good way to see this nonsense in action is going through Facebook business groups, where one always finds some poor sucker who wants to buy, say, a Canter and asks if it's a good idea. In between very dumb advice (cheering him on), there's always a few people offering their own Canters for hire, having bought them without doing any market research. The new poor sucker is soon going to join them, guaranteed.

For my second business venture, after I'd survived the first with lots of luck and mentoring, I engaged a market research firm. Cost me 300k but it was worth every single penny.

Now, I'm not saying one must engage a market research firm for so much money but the principle remains the same; research, research, and more research on your target market, to find out if it really exists outside your mind[!


The funniest thing to me is that in majority of the failure cases fellows are seeking huge returns for very little to no effort. As you say they listen to the watchman say his cousin is making a killing selling snake bones to tourists and the next thing you know they are borrowing to the hilt from their Sacco to invest in a snake bones business (remotely of course) and then getting shocked and surprised when they lose their shirts with swarms of auctioneers after their hides.

I've said it before; unfortunately, most people are just talkers with very good ideas in their heads but when the rubber meets the road and it's time to implement said ideas, everything crumbles to dust.

Either because their cucu swindled them, the crop was destroyed by mildew (why didn't they spray?), their leased Uber was stolen and dismantled for scrap metal, the list (of excuses) is always endless. In other words they did not have the talent, time or energy to be hands on and/or basic financial literacy escaped them completely. Biashara si kalongo wala birikicho/banta where one plays for twenty minutes then goes home to sleep. It takes talent, time, financial literacy, long-term persistence and good old buckets of jasho.

Yes. (Most)Farts are smelly. That we all know. What Wazuans would be interested in, is to learn from your own personal experiences. That is if you haughty folk have any... Ama kazi ni kunusa za wengine tu, alafu unaowaambia venye ni wajinga?


@MugandaMan thumbsup .You're doing the right thing highlighting the realities on the ground.
John 5:17 But Jesus replied, “My Father is always working, and so am I.”
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