JamboJet ticketing office. Shuttle to/from airport coming soon hahaha.

My argument is pretty simple. KQ already has a clientele from Luthuli. Which extra customers will they win because of opening an office in Luthuli? If anything, new customers can be captured by simply reducing fares. I know Luthuli customers who use Ethiopian, Qatar, Etihad, Gulf Air, Emirates lately Rwandair simply on the basis of ticket price. This lot will not spend an extra $100 simply because they've been saved a walk to Barclay's Plaza. They are even ready to spend hours layovers at foreign airports to save this $100.
My aversion of Nguze is that he is a dye in the wool consultant, and I have nasty experiences with consultants who have moved to management. Consultants (PwC, Deloitte, Ernst etc) write great theoretical papers from their air conditioned offices but are an unmitigated disaster when given opportunity to implement their lofty ideas.
Case in point, you all remember that consultant from Coopers&Lybrand who was made MD of Unga to implement a white paper he had developed on turning around the miller. We know what happened to Unga. The same consultant went to head NBK, again we know what happened.
I say again, KQ needs a proven FMCG leader to run it, on the mould of Michael Joseph or Vimal Shah. They could even have taken the Marketing Director who joined them from Bidco.
KQ will do well, not on account of Nguze (or the Luthuli office) but on account of stars having lined themselves - lower fuel prices, efficient competitive fleet, low interest rates.

I think KQ are doing the right thing downtown is where the money is.

@GG - True but there is a market for KQ in these areas. The office is not that pricey when one looks at KQ's other expenses. If the office can build a rapport with the traders and figure out what else they want except low fares then it is a huge Research tool for KQ.