The likes of Netflix, Amazon, Hulu and AppleTV are causing 'networks' jitters in the US.
I expect Safaricom's push with 50Gb data bundles delivered to our homes to push more folks away from network TV. As @poundfoolish says the future is 'internet TV' but the final itineration is an unknown.
Google has introduced YouTube Red. It is even installing Google Fiber in some areas.
Some TV/Internet providers (in the US) allow users/subscribers to stream a movie on their TV & then continue watching it on their phones/tablets. This is done in one of two ways. Download the movie or stream it using a generous and fast data connection.
Data is king.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett