1. its a promotional offer. Why not make it permanent
Quote:The promotion runs from the 24th of July to 23rd of August 23 2012
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2. its coined to make everyone talk more to increase their revenue.
Quote:The Chief Executive Officer explained that the Wakenya Tuongee promotion has also been informed by insights that indicate that a majority of customers talk for less than two minutes. The promotion is aimed at encouraging customers to talk more with their families, friends and business partners.
3. Its laden with lies
Quote:“One of the outstanding attributes at Safaricom is our customer focus. And so on a periodic basis we always review our customer propositions with a view to enhancing the Safaricom experience for our customers."
. Huh! Since when???
4. Its a con game because it requires one to subscribe daily. What about senior citizens without know-how of how to subscribe? They will talk more thinking its cheaper and end up poorer
Quote:Customers will be required to subscribe to the it by dialing *777# to enjoy the promotion
5. The offer is intended to prevent declining market share
Quote:Safaricom‘s market share by subscription declined from 66.6 per cent in the previous quarter to 65.3 per cent
CONCLUSION
This offer is coined to benefit Safaricom more than it will benefit the loyal customers it purports to reward. WAKENYA TUSIONGEE