Sasha wrote:@essyk: On the contrary, Ethiopian retailers will actually benefit when competitors come in. They will open up the market and will bring in some retail nous and will bring with them products previously unavailable in the country. The only issue is how those retailers will respond to this entry.
My view on this is very diff.
cz I ask myself,why are the products not available since most of what walmart sells can easily be manufactured by ethiopians if they have the expertise,money and facilities.
But you know the African mentality 'Foreign is good quality'.One would rather buy frozen vegetables from China than buy fresh from local retailer.
The goverment should create a conducive biz environment to enable to enable local investors compete with these big giants.
That to me is progress.
Quote:They will open up the market and will bring in some retail nous
Ok I just read that again and I somehow disagree.
Allow me to ask. Who better understands the behaviour of Ethiopian market? Isnt it the local retailer? The investor relies on market research stats, but there's this local touch they miss out.
Many foreign investors hardly understand the 'african market'.Many assume they can use the same yard stick here but it flops big time over a period of time.
Instead of adjusting to the local working system,they instead prefer a complete overhaul and that marks the beginning of a downfall and a shake up in the wrong direction.
Those who succeed (like the chinese) do so because they work with what is there however remote.If anything,they assimilate the local culture giving them an edge over the others because they become accepted fast.
After acceptance biz grows.
So if you are talking about retail nous,I think it should be reverse.
Walmart has few things to learn from locals,after all isn't the success brought about by the local retailer the reason Walmart is setting biz there?
Call them opportunists if you may.:
Ok In summary they are not bringing any retail nous.Just to ride on what is there.
"The true measure of a man is how he treats someone who can do him absolutely no good.