@Alo once knew someone actively engaged in breakfast porridge business. You know abit like Incas, stuff would be packed and more likely consumed as option to cereals.
Production
Key issue to consider. How to scale up and produce say 1,000 packs a month. Her packaging was manual to begin with, and quickly posed problems
Packaging
Off a shop shelf, the packaging is the only way people 'taste' the product before making a purchase decision - very key.
Positioning
Realise how many products are out there, and how quickly big players affect your fortunes. What single thing can customers say, "You know why I like/buy that product..."
It will be imperative to harness a share of customer volumes. If you could get into a supermarket chain the better - logistics hustles disappear. Otherwise, a 'Kaskazi' kiosk network maybe the only option, and logistics becomes an issue as big as production.
Promotion
With a relativily unknown brand with constrained marketing budget, you are left with below the line, direct marketing. The thing that's a sure winner is sales ladies.
Procedures
I remember she just had a registered company/business name, a bank account for payments, a registered trademark for the product, and an official barcode. Not sure whether KEBS mark was essential, perhaps just a value-add to get product buy-in.