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Churchil vs Safaricom n CocaCola (Novida)
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kelele.com
#1 Posted : Wednesday, February 09, 2011 6:11:26 PM
Rank: Member

Joined: 6/28/2010
Posts: 293
Location: Gigiri
Seems these brands that sponsored the first part of the second season of Churchill live have withdrawn sponsorship. I have watched a couple of this program of late and it seems there is no sponsor. Could the sex scandal have influenced sponsorship withdrawal??
Sina Signature. NKT
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Impunity
#2 Posted : Wednesday, February 09, 2011 6:43:34 PM
Rank: Elder

Joined: 3/2/2009
Posts: 26,331
Location: Masada
d'oh!
Portfolio: Sold
You know you've made it when you get a parking space for your yatcht.
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kelele.com
#3 Posted : Thursday, February 10, 2011 9:16:40 AM
Rank: Member

Joined: 6/28/2010
Posts: 293
Location: Gigiri
Impunity wrote:
d'oh!

Pray Pray
Sina Signature. NKT
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Burning Spear
#4 Posted : Thursday, February 10, 2011 11:09:52 AM
Rank: Veteran

Joined: 7/22/2008
Posts: 1,139
d'oh!
Sad
"You're not supposed to be so blind with patriotism that you can't face reality. Wrong is wrong, no matter who says it". Malcolm X
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tony stark
#5 Posted : Thursday, February 10, 2011 11:16:04 AM
Rank: Veteran

Joined: 7/8/2008
Posts: 947
Drool
Liar
Applause
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Njore
#6 Posted : Thursday, February 10, 2011 11:53:08 AM
Rank: Member

Joined: 11/6/2010
Posts: 110
It is a retreat strategy in marketing. Having received an unexpected competition and pressure from Airtel, Safaricom had to regroup its marketing strategies. I suppose in the process, they convinced Coke to also take a covert withdrawal.
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Elder
#7 Posted : Thursday, February 10, 2011 12:28:15 PM
Rank: Elder

Joined: 9/7/2010
Posts: 2,148
Location: elderville
Impunity wrote:
d'oh!


Kelele.com how dare you steal the USER's thunder?
He who can express in words the ardour of his love, has but little love to express. - Petrach, Son. (That men by various ways arrive at the same end. - Montaigne, The Essays of.)
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MaichBlack
#8 Posted : Thursday, February 10, 2011 1:11:36 PM
Rank: Elder

Joined: 7/22/2009
Posts: 7,910
Njore wrote:
It is a retreat strategy in marketing. Having received an unexpected competition and pressure from Airtel, Safaricom had to regroup its marketing strategies. I suppose in the process, they convinced Coke to also take a covert withdrawal.

I don't know if I should go

d'oh! d'oh! d'oh! d'oh! d'oh!

Or

Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly

The jury is still out.
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.
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selah
#9 Posted : Thursday, February 10, 2011 1:28:55 PM
Rank: Elder

Joined: 10/13/2009
Posts: 1,950
Location: in kenya
I think that show might have been a waste for the sponsors in that what value does it add.last season the sponsors were Orange what impact did it have on Orange bottom line....orange even lost its market share to YU.

I think airtel will be its next sponsor as it tries to build it brand awareness.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3
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MaichBlack
#10 Posted : Thursday, February 10, 2011 2:18:17 PM
Rank: Elder

Joined: 7/22/2009
Posts: 7,910
Have you guys noticed the way they remove labels on the drinks they serve the guest. It looks too amateurish to me. We can all tell it is Fanta [plastic bottle] - for example - even if you remove the label!!! Can't they get a more creative approach? Watch tonight's episode and see what I am talking about - assuming they haven't changed the approach of course.
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.
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