DonBen wrote:On Zawadi 2929 on Citizen TV.
An average of between 200,000 - 300,000 text messages are received on a daily basis each costing Kshs. 60/-. (Confirmed this from a RMS insider).
Even after Safaricom and promoters take their share, I think Citizen is smiling all the way to the bank considering the promotion will run for a month.
That is 12,000,000/= to 18,000,000/= daily.
If I'm not wrong, safaricom charges normal sms rate which is 3.50/= currently. Money due to Safaricom would be 700,000/= to 1,500,000/=. That leaves Citizen with 11,300,000/= to 16,500,000/=.
The pay one winner 500,000/= daily. I guess their winners are genuine given that they have a name to protect. That leaves them with 10,800,000 - 16,000,000 Daily!!!
Promotion is basically done in house and those Tahidi High fellows can't be receiving that much. After all is said done, Citizen must be pocketing 10 - 15 million daily from the competition. What a nice way to
reward their viewers!!! We are talking about half a billion in one month! And remember Citizen is owned by an individual. That is why there is rich and then there is wealthy!
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.