xtina wrote:watesh wrote:xtina wrote:I decided to follow Longhorn's FB page and I see they are trying to engage students online through their products. I think they are struggling with it but since it is still early I hope they get it together in the coming months.
This is their one chance to grow that subscription revenue which is a high margin product and crucial for diversification against depending on government revenue.
If they could make the kids category sticky parents would be willing to pay all through primary and secondary. Plus make their website much easier to get to this product and more enticing Parents in Kenya tend to take their kids' education very seriously so I think with time they will be willing to pay. The website is better than before and they are trying to be innovative with their products. Actually I noticed on today's FB post, they replied to most or all comments ASAP so I think someone read this thread
This is the time to respond to comments and suggestions from users, kids, teachers and parents. Time and money well-spent.
The middle-class should be the primary target given it is a pay-model for those with kids taking the local curriculum.
There's also a smartphone/SMS product at a very affordable daily subscription rate.
2020 will be tough but this is the base to build on for the future.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett