xtina wrote:I am in several lifestyle groups in FB and in two recent polls carried out in these groups, Unga products came out tops and had a strong brand presence, with Famila uji and Exe products mentioned almost universally. Nothing scientific about that poll and totally anecdotal, but Unga has loyal users.
Even before I bought my first share in Unga, its products were staples in the VVS household/family.
Elianto (sold to Bidco)
Buitoni (no idea what happened to the brand)
Elliot's (sold)
And of course the eponymous "Unga" products including EXE, Jogoo, etc
Of course, we had fewer choices at the time.
Bidco, Kapa, etc were not around. We had few imports (or local products) to compete vs Buitoni. The others eg Mombasa Millers, Kitui Millers, etc were probably small players.
Supaloaf, Akiyda, Broadway, etc were much smaller or not present.
I am not sure where Unga went wrong but it is not the giant it was.
From time to time I will buy "freshly milled" flour or take my own grains for milling but "Unga" remains the preferred brand when I buy pre-milled products.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett